SO, Where did the Farrell's 4x2 Originate?
In the 1870's a well known and patented dog biscuit emerged in the UK , the 'Spratt's Dog Cakes'. The biscuit was essentially a 2x2 hard baked biscuit made for racing greyhounds and show dogs.
After visiting the UK the Farrell's Family, led by Evelyn Mary Farrell, knew they could improve on the Spratt's Dog Cakes and went about designing and testing a hard baked biscuit specific for greyhounds. Frank and Lionel Farrell, being avid greyhound supporters, set their sights on improving greyhound nutrition in Australia.
The brothers developed and manufactured the first line of the 4x4 and 4x2 hard baked biscuit. The development was a hit. Dog owners and breeders loved the Spratt's Dog Cakes but they needed something bigger and more substantial for their dogs. The Farrell's 4x2 was just what they needed.
Farrell's went on to become the leading manufacturing brand in the 1960's.
It is with great honour to the Farrell's Family to be able to relaunch a much loved brand. I am sure you will love the Farrell's brand of old and we look forward to a long standing friendship with our customers.